The OTT Industry, Netflix, Amazon Prime Video, Disney+, and Apple TV+.

 

• The OTT Industry, The Beginning, Major Company, and how to Develope.

 

The OTT (Over-the-Top) industry refers to the distribution of video content over the internet, bypassing traditional broadcast, cable, or satellite television providers. It allows users to stream or download content directly to their devices, such as smartphones, tablets, and smart TVs, at any time and from anywhere with an internet connection. This industry has gained immense popularity in recent years, with a growing number of companies entering the market to offer a wide range of content to viewers.

 

The beginning of the OTT industry can be traced back to the early 2000s, with the launch of online video platforms such as YouTube, Vimeo, and Dailymotion. These platforms allowed users to upload and share their videos with a global audience, and soon became popular for user-generated content, music videos, and short films.

 

However, the real growth of the OTT industry began with the launch of subscription-based video streaming services, such as Netflix, in the late 2000s. Netflix, which was founded in 1997 as a DVD-by-mail service, began offering streaming video content in 2007. Its subscription model, which allowed users to watch unlimited content for a monthly fee, disrupted the traditional TV industry and quickly gained a large and loyal user base.

 

Other major players in the OTT industry include Amazon Prime Video, Hulu, Disney+, HBO Max, and Apple TV+. These companies offer a variety of content, including original series, movies, documentaries, and live sports, and have expanded their reach globally.

 

One of the global successful masterpieces in the OTT industry is the series "Stranger Things" on Netflix. The series, created by the Duffer Brothers, premiered in 2016 and quickly became a hit with audiences worldwide. Set in the 1980s, the sci-fi horror series follows a group of young friends who encounter supernatural phenomena in their small town. The show's nostalgic setting, strong characters, and suspenseful plot have made it a fan favorite, and it has won numerous awards, including multiple Emmy Awards.

 

Here is a timeline of the major events and developments in the OTT industry:

 

1997: Netflix is founded as a DVD-by-mail rental service.

2005: YouTube is founded and becomes a popular platform for user-generated content.

2007: Netflix launches its streaming video service, allowing users to watch unlimited content for a monthly fee.

2008: Hulu is launched as a joint venture between NBCUniversal, Fox, and Disney, offering free ad-supported streaming of TV shows and movies.

2011: Amazon Prime Video is launched as a streaming service for Amazon Prime members, initially offering a limited selection of movies and TV shows.

2013: Netflix launches its first original series, "House of Cards", which is a critical and commercial success.

2015: Amazon Prime Video expands its offerings with original series such as "Transparent" and "The Man in the High Castle".

2016: Hulu launches its own original series, including "The Handmaid's Tale", which goes on to win multiple awards.

2017: Disney announces plans to launch its own streaming service, Disney+, to compete with Netflix and other OTT providers.

2019: Apple launches its own streaming service, Apple TV+, featuring original series and movies.

2020: HBO Max is launched by WarnerMedia, offering a wide range of content from HBO, Warner Bros., and other networks and studios.

2021: Disney+ surpasses 100 million subscribers worldwide, just 16 months after its launch.

These companies have revolutionized the entertainment industry and have disrupted the traditional TV business model by offering consumers a new way to access content. As competition continues to increase, it will be interesting to see how these companies adapt and innovate to stay ahead of the game.

 

 

• Major Company : Amazon Prime Video, Netflix, Disney+, Hulu, HBO Max, Apple TV+.

 

Amazon Prime Video is a video streaming service offered by Amazon.com. It was launched in 2006 as Amazon Unbox, which allowed users to download and rent movies and TV shows on their computers. However, in 2011, Amazon rebranded the service as Amazon Instant Video and began offering streaming content to compete with Netflix and Hulu.

 

In 2014, Amazon launched its Prime Instant Video service, which was bundled with its Prime membership program, giving users access to a library of streaming movies and TV shows. In addition to offering content from various studios and networks, Amazon began producing its own original content, such as the series "Transparent" and "Mozart in the Jungle", which earned critical acclaim and helped establish Amazon as a major player in the OTT industry.

 

In 2015, Amazon rebranded its video service once again as Amazon Video and added the ability to subscribe to channels, such as HBO and Showtime, through the service. In 2016, Amazon launched its standalone streaming service, Amazon Channels, which allows users to add premium channels and streaming services, such as HBO, Starz, and CBS All Access, to their Amazon account for an additional fee.

 

In 2017, Amazon rebranded its video service as Amazon Prime Video, and it has continued to grow and expand its content offerings, including the production of original movies, such as "Manchester by the Sea" and "The Big Sick". Today, Amazon Prime Video is available in over 200 countries and territories, and it competes with other major OTT services such as Netflix, Hulu, and Disney+.

 

Netflix:

Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD-by-mail rental service. Customers would sign up for a subscription plan, select DVDs to add to their queue, and Netflix would mail the DVDs to their homes. In 2007, Netflix launched its streaming service, which allowed subscribers to stream unlimited movies and TV shows on their computers. Over time, Netflix began producing its own original content, such as the hit series "House of Cards" in 2013, and has since become one of the most popular streaming services in the world.

 

Hulu:

Hulu was founded in 2007 as a joint venture between NBCUniversal, Fox, and Disney, with the goal of offering ad-supported streaming of TV shows and movies. Initially, Hulu offered free, ad-supported content, but later introduced a subscription service with access to more content and fewer ads. In 2016, Hulu launched its own original content, including "The Handmaid's Tale," which became a critical and commercial success.

 

Disney+:

Disney+ was launched in 2019 as a direct-to-consumer streaming service by the Walt Disney Company. The service offers a vast library of Disney-owned content, including movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. Disney+ also produces its own original content, such as the popular series "The Mandalorian" set in the Star Wars universe.

 

HBO Max:

HBO Max was launched in 2020 by WarnerMedia, offering a wide range of content from HBO, Warner Bros., and other networks and studios. In addition to HBO's popular original series like "Game of Thrones" and "Westworld," HBO Max offers movies, TV shows, and original content from other networks, such as Cartoon Network and Adult Swim. HBO Max also features original programming, including the sci-fi series "Raised by Wolves" and the comedy "The Flight Attendant."

 

Apple TV+:

Apple TV+ was launched in 2019 by Apple as its own streaming service. The service features a range of original content produced by Apple, including series like "The Morning Show," "Ted Lasso," and "For All Mankind." Apple TV+ is available in over 100 countries and is accessible on Apple devices, as well as select smart TVs and streaming devices.

 

 

• The OTT Industry' Business Details.

 

The OTT (Over-The-Top) industry has experienced tremendous growth over the past decade, with the market size expected to reach $332.52 billion by 2025, according to a report by Grand View Research.

 

One major factor contributing to the growth of the OTT industry is the increasing availability of high-speed internet and the rise of mobile devices, which has made it easier and more convenient for consumers to access streaming content anytime, anywhere.

 

Another factor is the increasing trend of cord-cutting, where consumers are cancelling traditional cable and satellite TV subscriptions and turning to OTT services for their entertainment needs. This trend has been fueled by the availability of a wide variety of content and the ability to customize viewing options at a lower cost than traditional TV packages.

 

The growth of the OTT industry has also led to increased competition, with new players entering the market and established companies expanding their offerings. Some of the major players in the industry include Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, and Apple TV+.

 

The market share movement among these major players has been dynamic, with some gaining ground while others lose market share. For example, Netflix has maintained its position as the largest OTT service in the world, with a market share of around 20%, according to a report by Ampere Analysis. Amazon Prime Video and Hulu follow closely behind with around 10% and 8% market share, respectively.

 

However, the entry of new players like Disney+ and HBO Max has disrupted the market, with Disney+ quickly gaining market share and reaching over 100 million subscribers within just 16 months of its launch. HBO Max has also made significant strides, reaching around 7% market share in just one year since its launch.

 

Overall, the growth of the OTT industry shows no signs of slowing down, and the market share among major players is likely to continue to shift as new players enter and existing players expand their offerings to meet the changing demands of consumers.

 

 

• Top 4 Comanies in the US Stock Market. 

 

Here are the top four companies in the US OTT industry, their market capitalization, stock movement, and the relationship between their stock price and the Federal Reserve's (FED) base interest rate:

 

Netflix:

Market Capitalization: As of April 19, 2023, Netflix has a market capitalization of around $310 billion.

Stock Movement: Netflix's stock has experienced significant volatility over the years, with its stock price rising from around $7 in 2008 to a high of around $700 in 2020. However, the stock price has recently seen a decline due to increasing competition and concerns about rising interest rates.

 

Relationship with FED base interest rate: Netflix's stock price may be impacted by changes in the FED's base interest rate. As interest rates rise, the cost of borrowing increases, which can make it more expensive for companies like Netflix to fund their operations and invest in new content. This can lead to lower earnings and potentially a decrease in the stock price.

 

Amazon:

Market Capitalization: As of April 19, 2023, Amazon has a market capitalization of around $1.9 trillion.

Stock Movement: Amazon's stock has also experienced significant volatility, rising from around $50 in 2008 to a high of around $3,800 in 2022. However, the stock price has recently seen some declines, possibly due to concerns about antitrust regulations and the overall market conditions.

 

Relationship with FED base interest rate: Similar to Netflix, Amazon's stock price may be impacted by changes in the FED's base interest rate. As interest rates rise, the cost of borrowing increases, which can make it more expensive for Amazon to fund its operations and investments, which may impact its earnings and stock price.

 

Disney:

Market Capitalization: As of April 19, 2023, Disney has a market capitalization of around $308 billion.

Stock Movement: Disney's stock has experienced significant growth, rising from around $16 in 2008 to a high of around $200 in 2021. However, the stock price has recently seen some declines, possibly due to the impact of the COVID-19 pandemic on its theme parks and movie theaters.

 

Relationship with FED base interest rate: Similar to Netflix and Amazon, Disney's stock price may be impacted by changes in the FED's base interest rate. As interest rates rise, it may become more expensive for Disney to borrow and fund its operations, which may impact its earnings and stock price.

 

Apple:

Market Capitalization: As of April 19, 2023, Apple has a market capitalization of around $3.1 trillion.

Stock Movement: Apple's stock has experienced significant growth, rising from around $10 in 2008 to a high of around $180 in 2022. The stock has seen some declines in recent months, possibly due to concerns about global supply chain issues and the overall market conditions.

 

Relationship with FED base interest rate: Similar to other companies in the OTT industry, Apple's stock price may be impacted by changes in the FED's base interest rate. As interest rates rise, it may become more expensive for Apple to fund its operations and investments, which may impact its earnings and stock price.